Campaign Strategy, Art Direction, Design, Project Management

Designers: Brad Kautz, April Russell, Brandon Elrod

Bell’s Brewery’s “Always Inspired” campaign was designed to raise awareness, reach new beer drinkers and reinforce why inspired beer tastes better.

“Always Inspired” focused on our priority brands, allowing each to showcase its unique personality while unifying them through the theme of inspiration. Inspiration flows from the people who create the beer to the inspired experiences consumers have while enjoying it.

Primary focus of this campaign was a robust media campaign to drive awareness of Bell’s brands, reinforced with billboards and POS assets (posters, table tents, store displays, etc).

Digital ads were initially directed to custom landing pages; as the campaign progressed we were able to offer a direct-buy option.

Shown is sample of creative and media placements.

All imagery copyright of Bell’s Brewery/New Belgium Brewing.